Businesses can now select the best potential new customers to target with direct marketing offers from Experian's data on more than 3m Irish households.
By using the 24 hour-a-day service, businesses can select, count, analyse and order consumer data online with an automatic email selecting the prospect data lists direct to the client's computer.
Prospect Locator uses two sources of Irish data to create custom-built lists: Experian Ireland's National Address file and Experian's Lifestyle Data.
Lorcan Lynch, director of Experian's Irish marketing services division, said: "Prospect Locator is another innovative new solution from Experian, which has been developed specifically for the Irish market.
"Finding new leads for any size of direct mail campaign has never been easier. Using Prospect Locator dramatically reduces the timescales to get campaigns up and running."
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