Lurpak 'pie' by Wieden & Kennedy

Lurpak 'pie' by Wieden & Kennedy
Lurpak 'pie' by Wieden & Kennedy

Arla Foods' is launching a 拢12m campaign for its Lurpak brand through Wieden & Kennedy.

The creative aims to show how satisfying it can be to cook for scratch. The campaign will also be supported with the introduction of branded lorries and digital activity targeting bloggers who are passionate about food.