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Lurpak "Crush expectations" by Wieden & Kennedy London

Lurpak is challenging expectations of vegan food with a bold ad campaign for its plant-based spread, created by Wieden &

Lurpak "Where there are cooks, there is hope" by Wieden & Kennedy London

Cooks can change the world, according to Lurpak.

Lurpak "Smoooth" by Wieden & Kennedy

Lurpak's ad is as smooth as its new product, a soft-blend butter that is spreadable straight from the fridge.

Lurpak "Game on, cooks" by Wieden & Kennedy

Strap on your apron and reach for the Lurpak. The Danish butter brand is back to encourage "spectators" to get

Lurpak "Cook's Range" by Wieden & Kennedy London

Lurpak "good, proper food" by Wieden & Kennedy

Lurpak 'lightest' by Wieden & Kennedy

Lurpak has unveiled a £10 million campaign aligning itself with healthy eating, to promote Lightest Spreadable, its biggest product launch

Lurpak 'kitchen odyssey' by Wieden & Kennedy

Lurpak has launched a new ad as part of its 'good food deserves' campaign.

Lurpak 'cupcake' by Saatchi & Saatchi

Lurpak has launched its first global campaign to show that Lurpak loves the food, food lovers love.

Lurpak 'cake' by Wieden & Kennedy

Lurpak has launched the latest execution of its campaign which focuses on the joys of home cooking.