Lurpak "Game on, cooks" by Wieden & Kennedy

Strap on your apron and reach for the Lurpak. The Danish butter brand is back to encourage "spectators" to get cooking.

The TV ad will air on 18 September during Channel 4’s Celebrity Island with Bear Grylls.

Rutger Hauer again supplies the voiceover for the campaign that wants its audience to turn their screens off and their ovens on.

Credits

Lurpak global brand director, Arla Foods UK
Lurpak senior global brand manager, Arla Foods
Director
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