Arla Foods has appointed Outside Line to the digital account for its Lurpak brand after a six-way pitch.
The account will involve Lurpak's creative digital advertising and strategy and will involve social media activity for the next year.
In the past, Lurpak has worked with Carlson Marketing on digital projects such as its recent website www.insearchofgoodfood.co.uk and email campaign designed to help people make breakfast more central to their lives.
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