Butter brand Lurpak has refreshed its packaging to better differentiate the products in its range.
The overhauled packaging, which has been designed by Pi Global, uses a coloured 'wave' that is split in two to communicate product type and variant.
The Lighter variant carries a pale-blue wave on the front of the packaging, while Lurpak's Slightly Salted variant uses dark-blue colouring.
The lettering on the Lurpak logo has also been changed, while the crest now features greater detail.
The new-look designs will be rolled out in the UK this month, with a global launch in the summer.
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