The Interpublic Group-owned advertising network is currently facing a review of its HSBC account, one of its biggest clients, and the global Flora account. Although its Asia Pacific business has been performing strongly, the London office recently lost the 拢8m Surf business without a pitch, as well as the 拢40m global Braun account.
Goldstein has been with Fallon, part of Publicis Groupe, for 11 years. He started life in advertising as a copywriter at Leo Burnett, moving up the ranks to become creative director and then taking the role of agency president at Earle Palmer Brown, where the agency grew its billings from $3m to $410m.
At Fallon, where he also holds the title of chief marketing officer, he helped to build PR and media relations, events and interactive offerings, with the aim of giving new and existing clients access to a bigger range of services to build their brands.
He has a reputation for being adept at winning new business, credited by Fallon for leading efforts that snared accounts including Sony Europe, Virgin Mobile, Subway and United Airlines.
According to a report in the Wall Street Journal, Goldstein has said: "When clients think of Lowe, they think confusion. I want to be the fog lifter."
In a release issued by Lowe, he said: "Lowe is a much better agency than some recent events would have you believe, and it's surrounded by brilliant partners. My job is to help align the parts when appropriate, point them in a clear direction, and get clients around the world psyched about what's going on."
Interpublic has previously admitted that Lowe had lacked a proper new-business programme and that it could take time to reverse the revenue decline at the agency.
Jerry Judge, CEO of Lowe & Partners Worldwide, said: "The past year was all about reorganising ourselves internally. Now, with Mark on board, we're ready to market Lowe's creative prowess and considerable success at building brands more aggressively."
Goldstein joins Lowe in June.
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