According to reports the All account, which is the American name for Surf, is worth as much as $20m (拢11m) and shifted to BBH New York without a pitch.
In December last year Unilever moved the 拢8m UK Surf account to BBH as part of a plan to make the agency a key strategic partner.
BBH also handles advertising for the olive oil brand Bertolli and for Lynx deodorant, which is marketed as Axe in some markets.
Lowe continues to work for Unilever on a number of other brands including Domestos and Cif in the UK, and US laundry brands Wisk and Snuggle.
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