Locog catering team to scout for produce at foodie exhibitions

Olympic organiser Locog has revealed it will be sending its catering team to the Speciality & Fine Food Fair and The International Food and Drink Event (IFE11) to source produce for the London 2012 Games.

Locog catering team to scout for produce at foodie exhibitions
Locog catering team to scout for produce at foodie exhibitions
Exhibitors at the two Fresh RM-produced shows will be given the opportunity to get their products onto the 14 million plates of food expected to be served to visitors, media, VIPS and athletes during the 2012 Games through a series of Meet the Buyer events.

"We’re entering a really exciting phase in planning of the 2012 Games and meeting businesses at IFE11 and Speciality & Fine Food Fair 2010 will be key to helping us develop the catering offering," said Locog head of catering Jan Matthews.

"London 2012 will be the largest peace-time catering operation in the world, so the Meet the Buyer events really will provide a mammoth opportunity for exhibitors to get involved. The whole catering team is really excited about uncovering a huge range of businesses to help meet our demands." 

Fresh RM group event director Toby Wand added: "We can’t stress enough the scale of the opportunity that Locog is offering to exhibitors at both our shows. It is notoriously difficult and highly unusual for companies to get an audience with such a high profile catering team, so we’re delighted that we are able to facilitate this."

The Meet the Buyer events will take place at Olympia’s Speciality & Fine Food Fair, from 5-7 September 2010, and Excel London’s IFE11 from 13-16 March 2011.

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