The ECB fans membership programme will enable fans to get closer to players, get priority ticket access to international matches and have access to a range of other benefits including subscription to All Out Cricket magazine. All proceeds will go directly to the development of the game in England.
Locker Room Sports won the account following a competitive pitch, and will now be responsible for driving a range of digital campaigns for the ECB.
In particular, it is tasked with developing an email marketing strategy and managing and developing the design, production and delivery of email newsletters to ECB members.
"The relationship with England Cricket fans is very important to the ECB as cricket's popularity continues to go, especially with the Ashes round the corner. We see digital as fundamental to this and are confident that Locker Room Sports can take us to the next level," said Will Collinson, marketing and new media manager at the ECB.
Locker Room Sports, a division of Locker Room, specialises in helping companies involved in sports sponsorship maximise the return on their investment through digital marketing opportunities.
Using its knowledge of online sports marketing, it will help the ECB grow and expand its fans database and improve the range, quality and frequency of e-communications.
Locker Room Sports clients include Thomas Cook Sports and IMG.
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