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Online sports media platform LiveScore has unveiled its first TV ad, created by Wonderhood Studios.

Directed by Christopher Hewitt and produced by Darren Tuohy at Knucklehead, the real-time sports updates provider is promoted in 60- and 30-second spots starring brand ambassador Cristiano Ronaldo.

The ad will air during every live Premier League broadcast this season on Sky Sports and BT Sport in the UK, having already debuted on Ronaldo's social media channels.

The work will be supported by OOH activity later in the year. Media was handled by Bicycle.