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Betting app BetBull has launched an integrated campaign by Forever Beta, featuring ex-footballer Eric Cantona.

Spanning TV, radio, social media activity and out-of-home, the campaign features a 30-second spot directed by Ben Tonge at Dark Energy Films.

With Cantona saying "it's just more fun when you bet together", the work positions BetBull as a betting outlet with a social-media-like element.

The media company was Home.