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Ladbrokes has launched its latest campaign, celebrating the start of the new football season.

The TV, out-of-home and digital campaign by Neverland follows the betting brand's "Drummers" activity around Euro 2020.

Two films directed by Joe Connor and produced by Maddy Easton at Rogue Films will also be supported by social media, radio and print activations, as well as live OOH activity.

Media was handled by the7stars.