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Senior brand manager
Paddy Power is running a tongue-in-cheek campaign based on the Lionel Messi football transfer saga.
The work, running on digital display on the Mirror and the Manchester Evening News websites, suggests that Messi may reunite with former boss Pep Guardiola at Manchester City.
The ads – created in-house by Matt Mallia, Thomas Collins and Fiona McFadden – are a nod to the ITV series Love Island and depict Messi, Guardiola and Harry Kane, himself the subject of transfer speculation, by a swimming pool.
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