Comperio has been briefed to measure the extent to which LG's sponsorship has affected consumer perceptions of the brand and product range. The survey will be conducted exclusively online, targeting football fans and non-football fans alike.
Comperio will compare the findings across three seasons in order to assess shifts in consumer opinion over that timescale.
Mark Bernard, LG UK's general manager of corporate marketing, said: "Sponsoring Fulham FC over the past couple of years has provided LG with exciting levels of brand exposure, which is why we have made the commitment to become main team sponsor until 2010.
"However, now that we have extended the agreement, we really need an in-depth appreciation of how this increased exposure enables us to engage and connect with our target market."
Comperio is the market research arm of sports and entertainment group IMG.