The campaign, which uses the strapline 'Come and FFC Premiership football at Fulham', forms part of a wider marketing strategy put in place by commercial director Andy Oldknow.
Oldknow, formerly head of marketing at Everton, aims to raise commercial revenue and increase attendance by 27% over the next five years, from 16,000 to 22,000.
Activity created by Positive Thinking includes direct marketing, business promotions, and ads on South West Trains and key poster sites in London.
The club is aiming for a more diverse supporter base with a ticketing strategy that includes a 10-match deal and free junior membership.
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