The advertising, which was conceived by the Levi's team at Starcom Motive, features silhouettes from the new TV commercial smashing through the computer screens on selected partner sites such as Peoplesound and Vitaminic.
The online campaign, which rolls out on February 21, aims to spread the Levi's Engineered Jeans "Freedom to Move" message ahead of the offline campaign.
The ads link back to the Freedom to Move microsite -- available in five languages -- where consumers will be able to participate in an online competition, which will see the winners given exotic holidays to places such as Japan, Borneo and South Africa, as well as Levi's merchandise.
The campaign will be supported by an html email, which will be available in five languages and is being distributed across Europe to all registered Levi's customers.
The campaign follows the relaunch last week of its website, which has been redesigned to coincide with the rollout of the brand's latest season of products and clothing, and new store layouts.
Anne Bonew, Levi's Europe digital marketing manager, said: "This is an exciting start to the year for the Levi's Europe digital strategy. We have a very slick, redesigned site reflecting the in-store Levi's brand experience, as well as a promotional microsite and banner campaign to support the forthcoming Freedom to Move campaign."
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