LONDON - Car manufacturer Audi has launched a multi-million pound TV campaign to push the 'environmental credentials' of its diesel TDI Injection technology.
The film, created by BBH and which features the tagline ‘The new more fuel efficient Audis', shows fuel passing through the eyes of moving needles. Audi hopes it will emphasise how fuel is used efficiently in a TDI engine.
The company said that none of the liquid in the film is computer generated.
The 40-second TV commercial will be accompanied by magazine and press advertising and a digital campaign.
The advert was produced by Stink with MediaCom as the media planners.
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