LONDON - Audi has invited four agencies to pitch for a digital marketing brief that includes developing a series of online initiatives to support its digital creative agency, BBH.
Reading Room, Grand Union, Golley Slater and Avenue A | Razorfish will compete for the business.
The car manufacturer is planning to develop its online presence through a range of digital social media tools; BBH will handle the general brand strategy for Audi online.
Audi moved its digital ad business to BBH at the end of last year. The account had previously been handled by GT.
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