The promotion kicks off Sunday February 15 and will run for a month. For the duration, all Ann Summers customers will receive free entry into a prize draw to win one of three luxury holidays: seven nights in Barbados, four nights in Cairo or four nights in Dubai, all inclusive of five-star bed and breakfast accommodation and return flights and taxes.
In return, Ann Summers will undertake a marketing campaign surrounding the competition to include window stickers in all stores, placement stands instore, placement stands outside the store, instore posters, point-of-sale register leaflets and an editorial box on the homepage of the Ann Summers website. All will feature branding.
Vijay Solanki, marketing director of Lastminute.com, said: "Partnering with Ann Summers is a great marketing fit for Lastminute.com from both a brand and demographic perspective. This partnership provides Lastminute.com with great media placement instore across the UK, while offering Ann Summers' customers sexy and inspirational deals."
SP Partnerships, the marketing and promotions agency has devised the campaign, part of an initiative to strengthen the brand offline via a series of affiliate partnerships.
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