SP Active boosts marketing with new appointments

LONDON – SP Active, the marketing and promotions firm, is bolstering its presence with three new appointments including Elizabeth Ryan, who joins as promotions director to head up a new promotions team.

Ryan joins from Rivals Digital Media where she held the position of marketing manager for six sports sites including Football365.com, PlanetRugby.com and Rivals.net, as well as its mobile services and e-commerce arms for the past two years.

In her new role, Ryan is charged with working on new business strategy, and orchestrating the planning and development of current client accounts.

Louise Burns moves to the UK from Australian interactive agency One Digital as senior promotions manager. Burns spent two-and-a-half years at One Digital as media planner/buyer. In her new role, she takes on a client handling role.

Millie Killen joins as promotions manager. She moves from the Delphoss Agency in Spain where she worked on entertainment promotions.

Chris Reed, vice-president of entertainment and media for SP Active, said: "Our strong client portfolio and ability to place promotions across all types of media platforms and industry sectors has made us a reliable partner to work with. I am delighted to be in a position where we can add to the team by bringing in a wealth of experience with the three new appointments."

SP Active is owned by SP Holdings, a financial and marketing services company listed on the AIM index.

Current clients of SP Active, include the Financial Times, the Daily Mail, the Evening Standard, Eurostar and Total Film magazine.

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