will provide a monthly online newsletter for customers, with special offers including 5% cash back for those making Lastminute.com purchases.
The Egg newsletter will initially be sent in targeted segments to 1.3m of Egg's 2.7m customers. The Lastminute.com newsletter is sent to 7m people.
Brent Hoberman, group chief executive of Lastminute.com, said: "We are delighted to be linking up with Egg to develop with them a new refreshing product for their customers, who will be able to receive quality offers easily accessible online."
Jerry Toher, UK managing director of Egg, said: "We know that Egg customers value holidays and entertainment and our recent research reveals that consumers rarely understand points-based loyalty schemes. In fact, more than two-thirds of loyalty scheme participants never redeem any rewards.
"Partnering with Lastminute.com will therefore allow us to offer a range of compelling and relevant offers to customers online each and every month. What is more, 5% cash back is a great reward for Egg Card customers booking with Lastminute.com."
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