The star of Aldi's ad for its low fat cereal appears in a Kellogg's film dressed in a skin-tight leotard eating his real breakfast, a sausage butty, before being joined by his girlfriend, the Special K girl.
Kellogg’s is running the campaign to promote its and hit back at Aldi’s ‘copycat’ cereal, which was advertised by dressing up a man in red women’s clothing to spoof the Special K advertising.
Company: Kellogg’s
Brand: Special K
Client: Louise Thompson Davies, brand communications manager at Kellogg’s
Agency: Video News Agency
Creative: Daniel Kennedy
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