Customer Direct is a new department focusing on building direct relationships with customers of News International brands. It will also develop products and services to extend and complement the publisher's titles.
Customer Direct will be formed from the digital and enterprise teams, spanning Times Online, Sun Online, Digital Solutions and Enterprise - which wil now include customer data, Times Plus and CRM.
Vanneck, who first joined News International in 1996, will report directly to chairman and chief executive, News Corp. Europe & Asia, James Murdoch. The company's overall marketing is led by CMO Jeremy Schwartz.
She moves to her new position from interim managing director of digital and new business, a role which has been rolled into Vanneck's new remit.
Vanneck's first stint at News International saw her become marketing manager and promotions director before joining The Daily Telegraph as marketing director in 2005. She returned to NI two years ago where she was sales and marketing director for The Times and The Sunday Times.
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