- An old story about her moving jobs comes up very high on the results and distorts her current role, meaning further probing needs to take place.
- There are relevant news stories from her current job at Times Media, but her moves between two major media groups hold back her search profile and it is difficult to accurately gauge her current position and job title.
Verdict: Old stories are a burden and results from social networking sites may cause confusion.
Action: Vanneck needs to increase press coverage to boost her search results so that her current role is immediately clear.
TOP GOOGLE SEARCH RESULTS
1. Katie Vanneck - LinkedIn
View Katie Vanneck's professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Katie Vanneck discover ... www.linkedin.com/pub/0/309/281 - 10k - Cached - Similar page
2. Slipped discs/Media/The Guardian
5 Dec 2005 ... Katie Vanneck, the former queen of promotions at News International before she was poached to be marketing director at the Telegraph Group, ... www.guardian.co.uk/media/2005/dec/05/mondaymediasection9 - 78k - Cached - Similar pages
3. Marketer Vanneck returns to Times/Media/MediaGuardian
4.45pm: Katie Vanneck is heading back to Times Media as sales and marketing director after two years at the Telegraph. By Stephen Brook. www.guardian.co.uk/media/2007/jul/03/pressandpublishing.marketingandpr - 80k - Cached - Similar pages More results from www.guardian.co.uk
4. Katie Vanneck/Facebook
This is Katie Vanneck's public search listing on Facebook. Katie's friends can view photos, videos and more. Everyone can join Facebook. www.facebook.com/people/Katie_Vanneck/696895627 - 19k - Cached - Similar pages
5. MARKETING: Meeting the sales target. (Katie Vanneck in Times Media ...
Will Katie Vanneck achieve the same success for Times Media that she did for ... Telegraph Media Group's marketing chief Katie Vanneck is jumping ship to ... goliath.ecnext.com/coms2/gi_0199-6745843/ MARKETING-Meeting-the-sales-target.html - 24k - Cached - Similar pages.