The agency will share the account with below-the-line agency One Bite, with JWT appointed to handle strategy and One Bite working on tactical delivery.
JWT, part of the WPP Group, already handles above-the-line work globally for the mobile telephone giant. The agency has created a new retail division called High Street to work on the account and hopes to pick up more retail clients in the future.
Vodafone hopes that by splitting the in-store marketing work between the two agencies it will achieve more integration in above- and below-the-line activity.
It covers 350 Vodafone-branded stores, and 5,000 other outlets where its products are sold.
J Walter Thompson adapts the advertising created by Wieden & Kennedy for international markets.
Vodafone's advertising for its picture messaging service, which features David Beckham and Michael Schumacher, was named as the best advertising campaign at the GSM Association Awards at Cannes yesterday.
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