Vodafone live! creates MMS demo offering

Vodafone live! has unveiled a picture-messaging demonstration unit as part of a £1 million online advertising campaign through OMD Interactive.

The unit will enable online demonstrations of Vodafone live!'s picture-messaging service in different media environments, illustrating how the technology can be used in marketing and business strategies.

Examples include the delivery of pictures from a web site's entertainment, sport, music and celebrity channels to mobile phone users.

The unit allows recipients to send the picture messages to friends, promoting the phones without the need for customers to visit Vodafone stores.

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