Justin Basini leaves Capital One

LONDON - Justin Basini has left his role as head of brand marketing at Capital One Europe.

Justin Basini
Justin Basini

It is not known whether Basini has a job to go to.

During his time at Capital One, Basini switched the focus of the company's customer recruitment from direct mail to digital marketing.

One of Basini's final contributions to Capital One was to end the brand's sponsorship of Nottingham Forrest to sponsor the city's new National Ice Centre (Marketing 6 April).

Under the deal Capital One will host 11 skating experiences for youngsters this year, including a schools' skating programme.

 

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