The campaign launches with an eight-page bound-in section running in the October issues of Ideal Home, Homes & Gardens, Livingetc, Country Homes & Interiors and 25 Beautiful Homes.
This will be followed with a 10-page bound-in section in the November issues of each title. The campaign aims to highlight the John Lewis homes range. Ideal Home's October issue will also include a copy of the John Lewis autumn/winter catalogue.
Readers will also be able to enter a competition to win Ideal Home's October cover look, which is styled entirely with furniture and accessories from the John Lewis autumn range. The campaign is supported with online activity on Southbank's website housetohome.co.uk. The site will include John Lewis advertorials, as well as featuring John Lewis products in its Product Finder franchise.
.jpg)
.jpg)