The activity, created by Kitcatt Nohr Alexander Shaw, supports Adam & Eve's campaign based on the idea of "Take a look, make a look". The direct activity runs alongside press, outdoor and digital work.
The aim of the campaign is to boost men's and women's fashion sales in-store and online this autumn by targeting existing John Lewis customers.
The campaign also supports John Lewis' new online fashion offering, which today as well as the recently launched customer lifestyle magazine - John Lewis Edition.
The mailer carries the strap line "Invigorate your fashion sense" and comes with a booklet entitled "Autumn never looked so good", which showcases a number of fashion looks.
Consumers are invited to enter a free prize draw for a chance to win a £1,000 on shopping, with two runners-up receiving £500.
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