Better Digital Photography will be distributed to a database of two million with tailored issues distributed to customers of Warehouse Express, Dixons, Park Cameras and PhotoBox.
The tailored issues will contain each retailer's own ads and prices as well as their own bespoke front cover.
The content will be equipment and technique-focussed and will include interactive features, such as galleries, instructions, equipment reviews and video. It will be edited by the deputy editor of IPC title What Digital Camera, Mat Gallagher.
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