The Jeep brand, owned by Fiat Chrysler, is the official car partner of the superhero movie, which comes out in cinemas on 25 March.
In the film a Jeep Renegade is driven by the character of Bruce Wayne, who in his Batman identity clashes with Superman.
A special edition trailer for the film, featuring some of the Jeep footage, can be found at the Jeep site .
The site, created by World of Initials, also includes an interactive experience which starts by inviting users to choose their allegiance by driving either a black (for Batman) or blue (for Superman) Jeep Renegade to help others and evade impending catastrophe.
Participants are then invited to enter their data for a chance to win live themed driving experiences and cinema tickets to Batman v Superman: Dawn of Justice, as well as a range of other related digital content.
"To be involved with these two ultimate Super Heroes, Batman and Superman, is a very exciting moment for Jeep." Damien Dally, head of brand, Jeep UK said.
"This partnership not only showcases the Renegade’s off-road capabilities and why it’s such as success in the UK, but also aligns with our brand values of enabling people to ‘go anywhere and do anything’."
, which has released this tongue-in-cheek ad:
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