Jamie Oliver branches out with new magazine and computer game

LONDON - Jamie Oliver, chef and food campaigner, is planning to launch a magazine before the end of the year and has also released a Nintendo DS computer game bearing his name.

According to the Sunday Telegraph, the magazine will be published by Oliver and feature his recipes, articles about his campaigns, and features written by his wife, Jools.

No further details of the project were available from the chef's spokesman this morning.

has a range of commercial interests accompanying his primary business of running restaurants, writing cookery books and his long-running Sainsbury's endorsement.

These include a range of oils, vinegars and antipasti, the 'flavour shaker', which can be used to crush and mix herbs, spices, garlic, branded cookware and tableware, and now a Nintendo DS computer game, 'What's Cooking'.

'What's Cooking' carries a book's worth of recipes by Oliver, a series of cooking games in which players must chop, stir and bake against the clock, and a shopping list function.

Oliver has also spearheaded a campaign to improve conditions in chicken farming with the programme 'Jamie's Fowl Dinners' and was most recently been seen on Channel 4 in the show 'Jamie's Ministry of Food', in which he encouraged the citizens of Rotherham to cook more, and teach each other new recipes.

The show received mixed reviews, with some people from Rotherham upset that it portrays them as unhealthy kebab munchers who can't boil an egg. The series rated well, with 11% of the TV audience tuning in to the final episode last week.

A book has been published by to accompany the series.

Last week Oliver's contract with Channel 4 was extended for two years, in a deal reported to be worth £2m.

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