ITV is bidding against the BBC and Sky and possibly Irish broadcaster Setanta, for the rights to show FA Cup matches and England's home games from next season.
The Football Association's deadline for bids for the next four-year broadcast contract ran out on Friday, with the BBC currently showing the lion's share of games thanks to a previous £300m joint bid with Sky.
ITV boss Michael Grade is understood to see sport as a major plank in the channel's future strategy, whereas Setanta has ambitious plans for expansion and is about to break Sky's monopoly on Premiership matches in August.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
