IRN seals radio websites news deal

LONDON - IRN has secured a deal to supply its breaking news video service to some of the UK's biggest radio groups' websites.

IRN seals radio websites news deal

All GCap Media, Bauer Radio, GMG Radio, Tindle Radio, Lincs Radio and the Local Radio Company stations will take the feed of news, entertainment and sports video for their websites.

The content will be provided by ITN's multimedia division, ITN On, which also produces the IRN radio news service. The video service will be available on 175 station websites at launch on Wednesday and rolled out to the rest of the 250 IRN network stations by the end of the summer.

The service is offered free to stations, who receive a share of the ad revenue generated by ITN, which sells advertising around the content provided.

The feed features both video and text stories of UK, world, sport and showbiz news. Stations will also be able to offer listeners a selection of humorous and viral videos.

Jon Godel, editor of IRN & ITN On, said: "We've been moving our radio and our video teams closer together for some time preparing for this moment."

John Perkins, managing director of IRN, said the move means it can now offer a full content service for stations.

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