Iris Sponsorship will offer end-to-end solutions in all areas of the sponsorship process and will work closely with other Iris agencies across all above the line and below the line channels.
"We think that clients now need and deserve better and that this category of marketing services is ready to be changed for the better," said Iris Worldwide joint chief executive Ian Millner.
"The sponsorship industry is rife with mediocrity and has been dogged by oversell and underperformance for too long. It's an opportunity for us to really shake things up and show how rewarding this discipline can be in the marketing mix."
Iris currently consists of Iris PR, Iris Experience, Iris Direct and Iris Digital. Iris Sponsorship will be present in all of Iris offices across Asia, North and Latin America and Europe.