Generate brought in for baseball roadshow

The Major League Baseball (MLB) has hired Generate Sponsorship Events to manage its UK roadshow.

Generate brings a taste of Major League Baseball to the UK
Generate brings a taste of Major League Baseball to the UK

The free roadshow aims to introduce young people in the UK to baseball.

The first event took place in Manchester on 24 September and the final stop will take over London’s Trafalgar Square on 1 October.

Attractions include an inflatable batting cage, a pitching tunnel and displays about MLB rules and players. Visitors can also get tips from members of the Great Britain Junior National baseball team.

Generate head of events Sam Moqbel said: "The tour activities are designed to give anyone at any level a taste of the sport, including those people who have never picked up a bat or glove."

The tour extends Generate's relationship with MLB: joint venture Generate-Helios managed the MLB China tour in 2009, visiting some 20 locations.

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