Activities including picnics, a reading corner and dating events will take place in Eastnor Castle Deer Park, Herefordshire from 6-9 August as part of The Amstel Fringe, which runs alongside the festival.
The agency is also planning a launch party and reunion party at the Big Chill's sister venue, The Big Chill House, featuring performances from the Cuban Brothers.
"Amstel is the perfect match for The Big Chill because the brand is all about being easygoing and socialising with friends. This year we are aiming to build on the success of previous years with something new – a quirky and sociable programme of events that complements the existing Big Chill programme, aimed at getting people talking and having fun," said Nico Tuppen, joint managing director of Iris Experience.
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