Heineken International has brought in Iris for an experiential and point-of-sale campaign to promote its UEFA Champions League sponsorship.
Ahead of the new season Heineken staged a competitive pitch for the project which will start in time for the group stages of the 2009/2010 Champions League campaign.
Iris will target males over the legal drinking age.
The win follows Iris' work for Heineken on the 2009 UEFA Champions League Final in which Barcelona destroyed an abject Manchester United in a 2-0 victory.
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