The campaign is the first activity to run under Tourism Ireland's brand positioning, 'Go where Ireland takes you', which aims to promote the country's heritage, history and landscape to consumers.
The campaign, created by Entire, will comprise email, inserts, door-drops and direct mail activity. Its objective is to drive consumers to a microsite where they will be able to download and request a Tourism Ireland Holiday Planner with a chance to win a £2000 holiday at a manor in Limerick.
The work is the first activity Entire has carried out for Tourism Ireland since retaining the business last October following a five-way pitch.
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