Ipsos posts buoyant results in sinking economy

LONDON - Paris-based global market research firm Ipsos has defied market conditions and posted a 10.8% rise in annual net profits to €51.5m (£48.4m).

Presenting its 2008 financial results, the group was bullish in light of the ailing global economy, reporting a 10% operating margin and insisting that the nature of its business made it resilient.

The group said it would maintain its margins over 2009 and that it expected to improve them in 2010.

Ipsos's profit in 2008 came in ahead of analysts predictions, while revenues grew 5.6% to €979.3m.

Separately, Ipsos has forged a partnership with publisher Thomson Reuters to conduct multi-country polls on a range of topics including the economy, products and services, geopolitics and policy developments. The resulting research will be reported on by Reuters.

Richard Baum, Thomson Reuters' global editor of consumer media, said: "At a time when drastic upheaval and change is affecting populations all around the world, this polling will provide critical analysis and insight into the level of confidence among citizens and consumers on issues ranging from geopolitics to the economy, and will provide Reuters with important data to both explore and report on."

Ipsos has also this week acquired 100% of Chilean research firm Punto de Vista. The company was founded in 1990 and provides customer satisfaction and quality measurement data, predominantly to the finance, retail and telecommunications sectors.

It employs 62 people at its Santiago office and in 2008 recorded revenue of 3.6bn Chilean pesos (about £4.2m pounds).

Carlos Artentsen, its founder and main shareholder will remain the chairman of the company, which will incorporate the activities of Ipsos Loyalty in Chile.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now