Innotrack sheds light on why products perform the way they do by identifying consumer motivations and deterrents to trial and repeat.
The tool provides insights into why consumers try a product and why they will repurchase it, reasons why consumers who are aware of a product have not tried it and information that directs merchandising and marketing decisions.
Lauren Demar, president of Ipsos Insight's consumer products division, said: "The odds of new product success are not always favourable.
"With Innotrack, manufacturers can understand why their new product is flourishing or floundering, giving them the information they need to make strategic and tactical marketing decisions.
"New product manufacturers need to tap into these insights to enhance successful product introductions or to steer an underperforming new product along a more successful path."
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