QualSpace is its name for customisable online forums where experts from Ipsos Understanding UnLtd facilitate discussions with respondents.
Jill Wittman, vice-president of innovation and qualitative research at Ipsos UU, said the method was an efficient way to generate insight.
"The tool not only delivers outstanding insight into consumer minds, it does so within clients' time and cost constraints, allowing them to manage and allocate resources more effectively and more efficiently," she said.
Ipsos claims QualSpace offers respondents increased flexibility, greater personal convenience and higher engagement.