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The software has been designed to be totally web-based, setting it apart from other packages available and making it particularly useful for media owners needing to assess data such as viewing figures or reader numbers.

Ipsos UK currently uses the software to deliver media data to its clients including Barb and Rajar.

The partnership with New Age Media will mean those receiving figures will be able to incorporate their own subscribed or custom data on to the system for future use. It will be first time New York-based New Media Age has entered the European market.

Jim Ford, client services director at Ipsos Media, said: "It's a great opportunity for us to be able to offer our clients the use of EzTAB to handle their media data."

Steven Molkenthin, executive vice-president at New Media Age, said: "New Age's success in the US has followed from our commitment to the highest level of customer support and service, and a demonstrated leadership in report generation for survey data.

"We are delighted that now, through our agreement with Ipsos UK, we will be able to offer and support EzTAB in the UK and Ireland with this same level of commitment."

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