The senior marketing research and analytics director joins the company with 25 years of experience on agency and client sides of marketing.
Most recently, Eisenbach held the role of director of enterprise analytics and brand strategies for Bank of America and director of marketing research and customer strategies for FleetBoston Financial.
Previously, Eisenbach worked with Hill Holiday as executive vice-president and director of marketing research, where he built the research and planning department, and developed client business as a member of the new business team.
Eisenbach's experience in the research and category marketing field include consumer products, travel, retail and automotive, as well as financial services.
Tom Neri, president of Ipsos Insight's Services division, said: "Arthur brings enterprise-wide financial services research acumen that will ensure we deliver actionable insights and unparalleled strategic vision for our financial services clients."
Eisenbach holds a degree in psychology from Princeton University and a law degree from Rutgers University. He is based in Manhattan.
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