Ipsos turnover rises 18.7% as emerging markets spur growth

LONDON – Ipsos has reported an 18.7% rise in 2005 turnover to €718m (£492m), boosted by strong performances in emerging markets including Asia Pacific, which countered slow growth in Europe.

The market research giant reported the strongest growth in Latin America, up 36.4% to €69.4m, while Asia Pacific and the Middle East was up 26% to €74.6m compared with the company's 2004 full-year results.

The UK market was said to have "strong performances" although Europe recorded  relatively low growth of 10.6% to reach €331.2m. Elsewhere, North America was up 15.5% to achieve turnover of €242.6m.

Ipsos' opinion and social research division saw the highest growth of 46% and marketing research followed on 19.3%. Advertising resaerch was next up on 18.1% while media research only grew by 2.6%.

The results were helped by acquisitions, including UK-based Mori in October 2005, which gave a positive effect of 8.4%.

Organic growth was 8.6% for the full year, and 9.3% for the fourth quarter -- outperforming the market, which grew at an estimated 6% for the seventh year running.

Ipsos said it was planning to acquire companies in regions where it lacks significant commercial presence, such as the Canadian market research company Camelford Graham, that was acquired earlier this month.

Other goals for the year include strengthening of partnerships with key global clients, greater use of new and emerging technologies and a worldwide rollout of the Ipsos brand.

Market growth is expected to stay strong in 2006 at an estimated 5%.

By 2007, the company expects revenues of €1bn and an operating margin of over 10%.

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