LONDON - IPC Media has signed a deal with YouTube enabling it to sell advertising against its own video content on the website.
IPC operates more than 25 YouTube channels supporting its magazine brands, which include Marie Claire, Decanter, What's on TV, Web User and What Digital Camera. The publisher has uploaded more than 2,000 videos onto YouTube and has generated 38 million views to date.
The deal will see IPC initially selling advertising around content for men's and music titles such as Ignite, NME and Nuts.
The YouTube channels for NME and Nuts include videos of live sessions, interviews and news.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)