YouTube links with Universal Media to launch Vevo music video service

LONDON - Universal Music Group and Google's YouTube subsidiary are to launch Vevo, a music video service that will allow people to watch videos of bands including U2 and the Rolling Stones.

YouTube links with Universal Media to launch Vevo music video service

YouTube has also renewed its partnership with UMG that allows users to create and watch user-generated videos containing UMG content.

YouTube has still not managed to negotiate deals with other music providers which pulled their videos in December when licensing agreements for the UK could not be reached.

YouTube and Universal will share advertising revenue on YouTube and Vevo from the new content deal.

Launching later this year, YouTube will host UMG's extensive library of music videos on the new site. On YouTube, this content will be exclusively available through Vevo.com and a new Vevo channel through a Vevo-branded embedded player.

The deal comes as YouTube and the music industry looks to monetise online music content.

UMG's YouTube video channel has more than 3.5bn views, making the UMG channel the most watched on YouTube.

 

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content