IPC has opted to work with Pluck as it looks to improve links between IPC Media's websites and social networks such as Facebook, LinkedIn and Twitter.
Pluck provides, among other things, media sharing applications and discussion tools.
It follows the appointment earlier this month of Cathy Ma, a former media consultant at Vodafone, as IPC's new social media product manager.
Ma has taken responsibility for the publisher's social media deployment and will work alongside IPC's publishing, editorial, marketing and technology teams.
Pluck, which is owned by Demand Media, has worked with clients including Hearst and The Guardian.
Tara Whitaker, IPC Digital's head of programme management, said: "Social media has changed the role of online publishers forever.
"Content creation is now just one part of successfully engaging consumers and it is critical that great journalism is enhanced with passionate user content, insight and conversation.
"IPC Media is extremely well placed in this exciting era, with lots of thriving communities that are passionate about the subjects we write about. The addition of Pluck will help us to take our communities and our brands to the next level."
Stephanie Himoff, vice president of sales and business development for Demand Media, said: "We and IPC share a passion for ceaselessly exploring ways to engage readers.
"We are proud and eager to deploy Pluck's social media capabilities on some of IPC's flagship properties giving their audiences something that they can't get anywhere else."
IPC publishes a range of websites across its three divisions IPC Inspire, IPC Connect and IPC Southbank including and
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