The company will work with IPC to create an accurate and up-to-date customer database for titles including What's on TV, TV Easy, Marie Claire, NME, Loaded, Nuts and Pick Me Up.
As part of the project, Alchemetrics will migrate data from the incumbent database supplier and expand and update the migrated records, using FastStats Discoverer software.
The deal will give IPC increased access to its subscriber base of 28m adult readers in the UK.
Lee Wilmore, head of database marketing at IPC Media, said: "The marketing database that Alchemetrics is developing will allow us to further improve the highly targeted marketing communications to our existing subscribers and new prospects.
"In addition, weekly data loads will enable us to ensure that the most recent data is available to generate revenue through list rental."
Andy Champion, sales director at Alchemetrics, said: "It is imperative for publishers such as IPC to have an effective marketing database solution that delivers customer insight across all brands and channels.
"This project will provide them with a single customer view, through the design, build and management of a comprehensive subscriber and prospect database that will be of benefit to all areas of the business."
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